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Winter Hair Color Trends

Winter Hair Color Trends to See Everywhe


Erin Lukas

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Meghan Markle; Phoebe Dynevor; Hailey Bieber

Hair colors never really go out of style. Sure, a shade may have its moment until another one is cycled in as the new “it color,” but what’s more important than following trends is finding a color that suits you. Still, it’s hard to ignore the fact that the same handful of colors keeps popping up on celebrities and our Instagram feeds. When you’re dying to switch up your hair color for sweater weather season, there’s nothing wrong with turning to the stars or color specialists for inspiration.

If you’ve been looking for that perfect color, we’ve compiled seven shades that are on their way to becoming the biggest hair color trends. We also tapped a handful of top stylists for details on why these colors are great for winter, along with helpful maintenance tips to boot.

From the best looks for blondes to complementary hair colors for brunettes, keep scrolling for a complete breakdown of the seven hair colors you’ll see everywhere in winter.

Strawberry Copper

Phoebe Dynevor with medium-length copper-colored hair

According to George Papanikolas, celebrity hair colorist and Matrix brand ambassador, you can expect to see some strawberry copper tones this winter. Bridgerton actress Phoebe Dynevor makes a strong case for the warm-toned hue. It’s the sister shade to strawberry blonde but a warmer color that you’ll cozy up to all season long.

“This color is easy to do over blonde hair or existing red tones,” said Papanikolas. 

As far as upkeep, copper hues can be a bit of maintenance, but systems like Unbreak My Blonde — which Papanikolas recommended for any light hair color — make it easy.

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Dark Brown with Light Brown Highlights

Mila Kunis with dark brown hair and light brown highlights

On the opposite spectrum of strawberry copper, you’re likely to see a lot of dark hair colors with subtle warm brown highlights throughout. “Soft dimension on even the darkest hair gives the hair movement,” said Papanikolas.

If you’re a brunette looking for a change that doesn’t break the bank or require a ton of maintenance, this is the hair color for you. The soft highlights lend themselves to a natural and easy grow-out. 

“The depth and delicate balance of warm and cool tones create a sultry, luxurious finish to richen, refresh, and elevate our brunettes,” said Nina Rubel, a master colorist at Rob Peetoom Salon in the Williamsburg neighborhood in Brooklyn, N.Y. To maintain, Rubel suggested investing in a color-safe shampoo and conditioner to prevent any brassiness or faded color.

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Icy Blonde

Lady Gaga with tousled icy blonde hair and dark roots

“This winter, I expect to see icy cool blondes make a resurgence,” said Nick Stenson, celebrity hairstylist and Matrix brand ambassador. Icy blonde hair was trending last winter, too — and we get it. When it’s snowy and cold outside, you’ll inevitably get inspired by your surroundings.

Going platinum like Lady Gaga isn’t exactly gentle on your hair, so using a reparative treatment can help revive stressed-out strands. Demi Passaris, a master colorist at Spoke & Weal Chicago, suggested K18’s Leave-In Mask ($75), which repairs hair from the inside out.

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Expensive Brunette

Hailey Bieber with a textured "expensive brunette" bob

Darker hues in the winter surpass trends and will never go out of style. That’s why Stenson said rich, shiny brunette hair (aka “expensive brunette“) is all the rage. Celebrities, including Hailey Bieber, Zoey Deutch, and Billie Eilish, are leaning into the chocolate hue. The best part about this hair color is it’s so easy to maintain, whether you keep your brunette shade one hue or make it multi-dimensional.

Mulled Wine

Zendaya with long, wavy reddish brown hair

Rubel said hair colors inspired by your favorite cozy winter drinks will be one of the biggest trends this winter. 

“Think spiced cider, mulled wine, and cinnamon nutmeg blends,” she noted. 

These red-toned hues add vibrancy and contrast to the gray skies of the season. While a professional colorist can help you achieve this look, you can try Overtone’s pigmented Copper Conditioner Kit at home — the exact product Zendaya used in her hair before hitting the Emmy Awards red carpet. The semi-permanent color only takes 10 to 15 minutes to deposit and lasts several washes, depending on your natural hair color.

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Dua Lipa with long tousled espresso-colored hair

Another drink-inspired hue Rubel suggested that will reign supreme for brunettes is espresso — a deep, rich, dark brown. Like the brewed coffee, the hue gives us a burst of delicious energy just looking at it. Warm it up to add some dimension, or keep it as is for easy, low-maintenance hair color.

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Jasmine Sanders with a curly sandy blonde lob

While platinum is trending for winter, so are warm-toned blonde hues. “We will see [more people] opting for a more neutral beige shade to harmonize and create balance in the winter months,” said Rubel. “Shades such as camel and sand are universally flattering and create a subtle yet impactful change.”